SDCOA303-22B (NET)

Sport, Media and Communication

15 Points

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Division of Health Engineering Computing & Science
Te Huataki Waiora - School of Health

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: annis.huang@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: anne.ferrier-watson@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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Paper Description

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This paper expands students' critical sociocultural understanding of the media. Students will develop knowledge of the production and consumption of various forms of media and have the opportunity to develop skills in critical media analysis and production. Through theoretical analysis of media representations of the sporting and physically active body, students will develop an intimate understanding of the power of the media to define, challenge and change our understandings of sport, leisure and wellbeing in society.
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Paper Structure

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This paper will be taught online in a flexible format. Students will need access to Moodle and have good internet access to download the required resources.

Weekly lecture material will be uploaded, and forums used for student discussion and debate.

All information is accessible via Moodle. This needs to be checked regularly.

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Learning Outcomes

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Students who successfully complete the paper should be able to:

  • Develop abilities in critical thinking about the media and identify how various ideologies represented in the media shape physical culture
    Linked to the following assessments:
  • Be both critical consumers and producers of the sports media.
    Linked to the following assessments:
  • Recognise the multiple forms of media and understand the various techniques in producing different media
    Linked to the following assessments:
  • Understand the media circuit of production and consumption
    Linked to the following assessments:
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Assessment

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In this course, students will engage in three different assessment tasks designed to achieve these learning outcomes.

1). Students will complete a critical media journal throughout the semester to develop their abilities for critical thinking about various forms of media. There are 6 of these to submit.

2) They will also produce a piece of critical media: This assignment (creating a media product) consists of three parts:

Part 1: the proposal

Part 2: Individually or in small groups of no more than four, students will produce either a high-quality newspaper article, magazine article , Youtube clip, short movie or photo exhibition that critically examines some aspect of the following class themes:

  • Men and masculinities in sport or leisure
  • Women in sport or leisure
  • Body image
  • Race and ethnicity in sport or leisure
  • Sport and National Identity
  • Disability in Sport and Leisure
  • Youth (or youth culture) in sport or leisure
  • Action sports
  • Or another topic agreed upon with the lecturer

Part 3: Presentation to the class via a Moodle forum.

Activities are also designed to develop students' abilities in argument construction and academic writing, as well as to provide opportunities for students to discuss and debate the multiple ways power operates through the sports media and its effects on individual's and groups' sense of identity.

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Critical media journal 1
8 Aug 2022
10:30 AM
9
  • Online: Submit through Moodle
2. Critical media journal 2
15 Aug 2022
10:30 AM
9
  • Online: Submit through Moodle
3. Critical media journal 3
29 Aug 2022
10:30 AM
9
  • Online: Submit through Moodle
4. Critical media journal 4
19 Sep 2022
10:30 AM
9
  • Online: Submit through Moodle
5. Critical media journal 5
26 Sep 2022
11:30 AM
9
  • Online: Submit through Moodle
6. Critical media journal 6
2 Oct 2022
11:30 PM
9
  • Online: Submit through Moodle
7. Creating a sport media Product: proposal
23 Sep 2022
11:30 PM
3
  • Online: Submit through Moodle
8. Creating a Sports Media Product
11 Oct 2022
11:30 AM
25
  • Online: Upload to Moodle Forum
9.  Presentation based on Producing Critical Sports Media
11 Oct 2022
11:30 AM
13
  • Online: Upload to Moodle Forum
10. Appraisal of other student’s media products
19 Oct 2022
5:00 PM
5
  • Online: Moodle Forum Discussion
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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Specified weekly readings will set each week. These will be listed in Moodle each week, and accessed via the reading list.

Useful journals and books are also available in the Library and via the Library databases (especially SportDiscus and Physical Education Index), and these should be consulted for assignments.

Useful journals such as: Journal of Sport and Social issues; Sociology of Sport Journal; International Review for the Sociology of Sport; Communication and Sport; Media, Culture and Society; Continuum: Journal of Media and Cultural Studies; New Media and Society; Metro (Film, Television, Radio, Multimedia); NZ Journal of Media Studies, and Australian Journalism Review, are also available via the library databases or the Central Library.

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Recommended Readings

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Specified weekly readings will set each week. These will be listed in Moodle each week, and accessed via the reading list.
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Online Support

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The course outline with week by week content, assignment details, guidelines and regulation are available on Moodle.

Lectures (slides and via panopto) will be uploaded each week on Mondays. There will be additional tasks det.

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Workload

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All 300 level papers, this paper has a minimum expectation for student workload of 200 hours. This includes 48 hours of class time and at least 152 hours out of class reading, study and assignment preparation. These 200 hours are a University-wide requirement and reflect a professional commitment.

If students know in advance that they will be absent from a lecture or if they unavoidably miss the class, the paper co-ordinator or lecturer should be advised. It is the student's responsibility to make sure they catch up on any work missed.

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Linkages to Other Papers

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The knowledge developed in this paper is connected to many other papers offered as part of the Bachelor of Health Sport and Human Performance especially 101, 301 and 302.
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Prerequisite(s)

Prerequisites: A minimum of 60 points at 200 level

Corequisite(s)

Equivalent(s)

Restriction(s)

Restrictions: SPLS304

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